• Seven-figure sum to be split between charity and club
• Payday company Wonga was previous kit sponsor
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from Sport | The Guardian http://ift.tt/1EEhN6f
• Payday company Wonga was previous kit sponsor
The name of Save the Children will appear on the strips of Heart of Midlothian for the next three seasons, after the Edinburgh club announced an historic tie-up with the charity on Wednesday.
A group of anonymous Hearts-supporting businesspeople contacted the club’s owner, Ann Budge, several months ago with a view to offering financial support. The upshot was a unique deal whereby what Budge confirmed as a “significant seven-figure sum” will be split between the charity and football club. Hearts will become the first UK side to carry the name of a worldwide charity on their home and away tops having rejected standard shirt-sponsorship opportunities.
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from Sport | The Guardian http://ift.tt/1EEhN6f
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