How IMG spreads Premier League’s global brand – from a trading estate near Heathrow

The Premier League’s commercial TV juggernaut heavily relies on the strongly branded and relentless content generated by the London-based media company, and there’s no sign of audience appetite waning

• Premier League promises to share £1bn of TV deal

The secret to the English top flight’s mind-blowing commercial success overseas is not to be found in the Premier League Live events that aim to spread its high-octane gospel to new lands, most recently Mumbai.

Nor in Lagos or Lilongwe, where unofficial replica shirts and liveried taxis bear witness to its strength throughout Africa. Nor in Sydney or Melbourne, where huge crowds last summer greeted Liverpool and Manchester United.

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from Sport | The Guardian http://ift.tt/1OYy4pH

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